Treatment/concept (Presentation) P2(a)

We decided to use song of artist Kid Ink - Money and the Power. We decided to use it because me and my college Nikita Nesterenko both liked it and reckoned that make a music video for it would be easy and enjoyable thing to do. We had a look at a official music video and found it really attractive. Some of our ideas actually come from this video because as well as in the original video we have a group of guys walking around the town. Here is the video :

 Genre: Hip-Hop, Rap

 Running Time: approximately 3min 40sec

 Characters: Pasha (the main character), George, Dmitriy, Nelly, Liza, Kate, Dasha, Zoya.

 Locations: Football field, Park, Kent College main entrance, Kent College stairs, Whitstable Road, Hill in Canterbury, Streets of Canterbury.

 The target audience of our video is an average person who listens to hip-hop or any other kind of urban music and likes urban culture. The age of our target audience is between 13 and 25 years old as at this age people are more likely to listen to rap music and are interested in this culture. The music video has no inappropriate scenes or swearing in it, so the music video is suitable for all the ages. These people probably like to dress like famous rappers and wear hoodies and big t-shirts.

The medium of the music video  is going to be DSLR Canon 7D, HDV 1080p. The setting used in the editing software Adobe Premiere Pro will be HDV PAL 1080p, 24 fps and aspect ratio 16:9.

Scene 1. (no music in the beginning of the scene) Location: streets of Canterbury, Whitstable Road. Dmitry walks into the shop and steals a candy from it (the music starts), coming out of the shop, he gives it to his friends who were waiting for him. Black Screen. 

Scene 2. Location: in front of the main entrance if Kent College. All Pashas friends are staying and waiting for Pasha in near the school. He comes, shakes hands with them and hugs them. All of Pashas friends are happy to see him. They start walking in front of the camera and Pasha starts to sing. 

Scene 3. Pasha is rapping at the football field. A lot of different angles are used to make the video interesting and eye-catching. Pasha moves like a rapper and lips sync is used to gain an impression that Pasha is singing the lyrics of the song. 

Scene 4. Pasha is at the hill and looks above all the town of the Canterbury. In some shots all of his friends with him, joking and hustling money. 

Scene 5. In this scene Pasha and a group of guys and girls are walking towards the town centre. They all chat and Pasha is singing the song while they do. 

Scene 6. Pasha is singing the song sitting on the stairs in Kent College. He holds money in his hands and raps in front of the camera. 

Through the entire music video all the scenes are combined and a lot of crosscutting is used. So the scenes might not be in order written in the treatment. The reason why we are using so much crosscutting is that we both like when there is a lot of action in the music video. When locations change rapidly it looks much more interesting than if the rapper sings in one location that in another etc. So in our editing we tried to maintain a fast pace.

Here is our presentation that we presented for our classmates. It generally tells everything about our music video and how we planned to film it.

Script P2 (b)

Than the song just continues without lyrics and this shows how Pasha and his crew go in the underground pedestrian crossing and then go out of it. The last shot shows how Dmitry loses his cap because of a strong wind. I have included this shot to make the end of the video kind of funny. 

Storyboard P2(c)

Storyboard is an industry standard series of panels or rough sketches which outline the sequence of the scenes, action, sound etc. for the promotional audiovisual product.
After creating my script I began to draw a storyboard as this now became clear how my music video was going to look. First series of pictures shows the first storyboard. This storyboard was done at the early beginning of the planning work and doesn't reflect the music video perfectly as we had to reject some ideas i.e. using taxi when filming. (this was rejected because of lack of finance)

So on the storyboard each picture shows one particular scene or a shot. Under each picture there is a description of what is happening in this scene.


After some more planning was done we finally came up with a final storyboard that clearly reflects our music video. The first line in it shows the duration of the shot. The second line describes the action that happens in the scene and the third one tells about the sound in the shot.

Mise-en-scène is an expression used to describe the design aspects of a theatre or film production, which essentially means "visual theme" or "telling a story"—both in visually artful ways through storyboarding, cinematography and stage design, and in poetically artful ways through direction. Mise-en-scène has been called film criticism's "grand undefined term"

In our film we are going to have quite a few Mise-en-scènes. These include backseat of a taxi, middle of the football field, streets of Canterbury, top of the hill and others. 

Backseat of the taxi 
The cameraman is going to sit on the front seat when our main hero will sit on the back one. Cameraman will fix the camera and film the main hero in different positions. 

The main character will seat alone or with his friend. We are going to do series of shots where he is rapping in the camera or just sitting and looking in the window. There is going to be a scene where the main character quits the taxi, shuts the door and joins his friends walking down the street. 










Middle of the football field
We are planning to shot our main hero in different angles in the centre of the football field. This will include long shot, medium close-up, low angle, over the shoulder shot and others. 

As a football field is a big open space, we think it will look extremely good in night time as well as at daytime. That gives as an opportunity to have lots of interesting shots.










Streets of Canterbury
This type of place is quite useful in these type of video, because there is usually a lot of people there. We need a crowded place to show an example of life in a small city. In our video a group of friends will walk down streets of Canterbury and chat, laugh etc.

Production Schedule and shotlist P2(d)

Shot list 

Shot	Location	Camera	Action
1	Main entrance	Medium close up	two guys meet up
2	Main entrance	Long shot	other poeple coming
3	Main entrance	Medium close up	greeting
4	Football field	Medium close up	Pasha rapping
5	Football field	Over the shoulder shot	Pasha rapping
6	Outside main entrance	High angle	Group exiting school
7	Outside main entrance	Following shot	Group exiting the school ground
8	Whistable road	Long shot	Group going on the pavement
9	Whistable road	Following shot	Crossing the road
10	Park	Extreme close up	Pasha rapping
11	Park	Person infront of camera	Pasha rapping
12	Football field	Medium close up	Pasha rapping
13	Canterbury streets	Following shot	Group walking in town
14	Canterbury streets	Medium close up	Group walking in town
15	Canterbury streets	Pan	Group entering the park
16	Football field	Person infront of camera	Pasha rapping
17	Canterbury streets	Following shot	Walking around
18	Canterbury streets	Medium close up	Walking around
19	Park	Extreme close up	Group walking in park
20	Park	Person infront of camera	Pasha rapping
21	Park	Extreme close up	Pasha rapping
22	Outside Austen house	Long shot	Taxi arriving
23	Whistable road	Medium close up	Group meeting Pasha
24	Canterbury streets	Low angle	Group walking
25	Park	Medium close up	Pasha rapping
26	Hill in the park	Extreme close up	Group climbing on top of the hill
27	Football field	Profile shot	Pasha rapping
28	Bench on the hill	Medium close up	Group having a laugh
29	Bench on the hill	Medium close up	Group Drinking
30	Football field	Long shot	Pasha rapping

After creating a shotlist we can plan our shooting schedule and make a contingency plan. Contingency plan is a plan that we will use if something goes wrong, for example the equipment will break down or the weather will not be good enough to film. Creating such a plan helps to avoid delays in shooting schedule and speed up a process of filming if something goes wrong. 

Production Schedule

Date	Scene	Time	Summary	Location	Actors	Equipment
08/02/14	2	15:00-17:00	Greeting each other	Main entrance	Pasha, George	Tripod, Canon 7D
08/02/14	3,4,5	15:00-17:00	Rapping in front of the camera	Football field	Pasha	Camera stand, Canon 7D
08/02/14	2,5	16:00-17:00	Walking out of the school	Outside main entrance	Pasha,George, Nelly, Dasha, Zoya, Kate	Tripod, Canon 7D
08/02/14	5	12:00-15:00	Walking on the pavement	Whistable road	Pasha,George, Nelly, Dasha, Zoya, Kate	Tripod, Canon 7D
16/02/14	5,4	12:00-17:00	Walking in the park	Park	Pasha,George, Nelly, Dasha, Zoya, Kate	Tripod, Canon 7D
16/02/14	5,4	14:00-16:00	Going past stores	Canterbury streets	Pasha,George, Nelly, Dasha, Zoya, Kate	n/s
15/02/14	4,2	14:00-15:00	Rapping infront of the camera	Taxi	Pasha	Camera stand
08/02/14	22,	10:00-16:00	Getting out of the taxi	Austen house	Pasha,George, Nelly, Dasha, Zoya, Kate	Crane
16/02/14	26,	14:00-16:00	Rapping in front of the camera	Hill in the park	Pasha	Camera stand
15/02/14	28,29	14:00-16:00	Group chilling	Bench on the hill	Pasha,George, Nelly, Dasha, Zoya, Kate	Tripod

Scene 1: 

Date 15/02/14

Filming Time 11:00-14:00

Location: Whitstable road, Canterbury

Description: Exterior, Day

Actors: Dmitry, Pasha, Nelly, Liza, Zoya, Daria

Instructions: All the guys should wear hoodies and clothes that look like rap ones. 

Crew: Nikita.N, Nikita.K

Equipment: Canon 7D, (18-55mm,50mm, 55-250mm) Canon lenses, Canon camera bag

Contingency plan: We will be filming outside, so if it starts raining then we will not be able to film and we will have to plan our filming schedule in another way. For example to arrange another day for filming and we will have to book equipment again. 

Summary: Dmitry steals candies from the shop, Pasha is rapping on the streets of Canterbury. 

Scene 2:

Date: 08/02/14

Filming Time: 12:00-16:00

Location: Kent College

Description: Exterior, Day 

Actors: Pasha, George, Dmitriy, Liza, Nelly, Dasha, Kate  

Instructions: Boys should wear either a hoodie or a sport jacket and sport pants or jeans. 

Crew: Nikita.N, Nikita.K

Equipment: Canon 7D, (18-55mm,50mm, 55-250mm) Canon lenses, Canon camera bag

Resources: 3 caps, golden chain, 2 pair of sunglasses, 

Contingency Plan: If during filming it will start raining or in case some of the actors are not able to come to the filming we are will reschedule to 09/02/14

Summary: Pasha is meeting his friends outside the school building and they head off to the town.

Scene 2&4:

Date: 15/02/14

Filming Time: 12:00-15:00

Location: Kent College, Whitstable Road, Park

Description: Exterior, Day 

Actors: Pasha, George, Dmitriy 

Instructions: Boys should wear either a hoodie or a sport jacket and sport pants or jeans. 

Crew: Nikita.N, Nikita.K

Equipment: Canon 7D, (18-55mm,50mm, 55-250mm) Canon lenses, Canon camera bag

Resources: 3 caps, golden chain

Contingency Plan: If during filming it will start raining or in case some of the actors are not able to come to the filming we are will reschedule to 16/02/14

Summary: Pasha is hanging out with his guy friends and rapping alone between the scenes

Scene 3:

Date: 16/02/14

Filming Time: 13:00-15:00

Location: Canterbury Streets

Description: Exterior, Day 

Actors: Pasha, George, Dmitriy, Liza, Nelly, Dasha, Kate  

Instructions: Boys should wear either a hoodie or a sport jacket and sport pants or jeans. 

Crew: Nikita.N, Nikita.K

Equipment: Canon 7D, (18-55mm,50mm, 55-250mm) Canon lensese, Canon camera bag

Resources: 3 caps, golden chain 

Contingency Plan: If during filming it will start raining or in case some of the actors are not able to come to the filming we are will reschedule to 21/02/14

Summary: Pasha is reunited with the whole gang and they are walking around the city and between the shots Pasha is rapping.

Shots of Pasha rapping:

Date: 08/02/14

Filming Time: 16:00-17:00

Location: Kent College, Football Field, Park

Description: Exterior, Day & Interior,Day

Actors: Pasha

Instructions: Pasha should wear sport pants, a hoodie and a scarf 

Crew: Nikita.N, Nikita.K

Equipment: Canon 7D, 18-55mm Canon lense

Resources: 1 cap, golden chain, pair of sunglasses 

Contingency Plan: The filming is mainly inside and a few shots outside so rain should not create such a problem. Only Pasha is required so if he will not show up we will find him and just start a little later than it was planned.

Summary: Pasha is rapping alone on the stairs, football field, top of the hill and Whitstable Road