Music Video Analysis #2 (a-f)

Purpose: The artist promotes his music mostly through social networks (such as YouTube, Twitter and Facebook). As this is Hip-Hop music video this is mot likely to be somehow advertised publicly. So new audience usually comes from those who like Rap or Hip-Hop music and they probably have heard a featuring song with a famous artist or their friends told them to listen to this particular artist. This music video probably has been filmed to stretch the attention of audience to that song and position it as a main song in the album. Making music videos also gives more chances that your music will be heard.

Form: The video is shot in an interesting way as there is no cuts in it at all. All the music video is one shot. This probably was made to make the music video more original and eye-catching. The artist (Pusha-T) walks through a poor neighbourhood at night. This is probably was filmed like that to combine with the sense of the song and make the impression even greater.

Content: (is represented by the slide)

Meaning: The music video is created to mean something. In this case such things as colour that is mostly grey and black and the surrounding of an artist when he is performing his song are probably aimed to make an impression of the song more serious and unfunny. When you watch the video you can not be happy because the song and black and white picture make you feel a little bit depressed or even aggressive sometimes. The artist is walking at the street along until the moment he meets an other artist that he features. This is probably an attempt to show, that these streets where these two artists grow are now empty and lifeless.

Genre: The genre of the song is Hip-Hop, so the music video has to be of the same genre. This one quite depressing and aggressive at the same time. The character is dressed like a rap artist, so the genre of the video is Rap.

Audience: the intended audience are teenagers and adults (generally black) from 16 to 25 years old as they are usually like to listen to such kind of music. However there is a lot of swearing in the song, so the audience younger than 16 or even 18 can should not be permitted to listen to such kind of music.