I was asked to choose 2 videos. One that I didn't like and other that I liked. When looking for a music video that I liked I tried not to focus on the song, because I didn't want my good attitude to a song to influence my decisions on the quality of the music video for it.
The video that I definitely liked was Bring Me The Horizon - Shadow Moses. The music video was directed by a famous director Fabian Röttger. The music video was filmed during the snowy and foggy weather to make it mysterious and kind of more attractive and also because it takes after the song's lyrical theme of “going nowhere” and "creates an abstract and fragmented narrative" as one of the journalist of the site PureVolume.com said once. After the videos release, it was named "Video of the Year" by the Music Video Directors Association.
I particularly liked the video because of the interesting and unusual technique that has been used when it was filmed. Through the entire video it uses a technique called the “camera – shift technique”. It provides effect quite similar to 3D and the person who watches it unnecessarily has to wear 3D glasses. This creates an interesting kind of atmosphere within the video and leaves a strong impression of action through all the music video.
The editing in the video was quite interesting as there were a lot of fast cuts so that the pace of the video always stayed really quick. There are some exceptions such as the beginning and the end of the video where the speed of the shot cuts becomes slower as the music becomes louder/more quiet.
There is no major narrative in this music video. There is mostly shown the band and the vocalist who perform the song. It could have been boring if the camera – shift technique wasn't used. However probably there is kind of story where the lonely girl walks along the snow roads.
Mise-en-scene in the music video is very interesting. For example the band chose to film the music video along the shorelines off Rügen, the largest island in Germany where the weather was suitable enough and there was an access to the sea as the director wanted to see it in the music video. The lightning is quite impressive as well. It changes a lot from a day
time with loads of light in a shot to deep night where the band members hold lighters to see the way. Also the acting is really emotional and it makes the video even more suitable for the song and even more interesting to watch.
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There also was a video that I didn't like. David Hasselhoff - Hooked on a Feeling is one of the most strange videos that I have seen. It is purely senseless, despite the fact that the song is really great.
In this video there are a lot of computer animation used which is generally not necessary at all. This makes the video to look funny and a little bit uncomfortable to watch. These animations are done not really well, so this makes the person who watches it to feel deceived because he or she probably wouldn't expect this quality from such a famous at some time singer as David Hasselhoff. Also a lot of unnecessary effects is used. For example flying fairies and dogs in running suits. All in all the video make no sense and this makes me dislike so much.
I particularly liked the video because of the interesting and unusual technique that has been used when it was filmed. Through the entire video it uses a technique called the “camera – shift technique”. It provides effect quite similar to 3D and the person who watches it unnecessarily has to wear 3D glasses. This creates an interesting kind of atmosphere within the video and leaves a strong impression of action through all the music video.
The editing in the video was quite interesting as there were a lot of fast cuts so that the pace of the video always stayed really quick. There are some exceptions such as the beginning and the end of the video where the speed of the shot cuts becomes slower as the music becomes louder/more quiet.
There is no major narrative in this music video. There is mostly shown the band and the vocalist who perform the song. It could have been boring if the camera – shift technique wasn't used. However probably there is kind of story where the lonely girl walks along the snow roads.
Mise-en-scene in the music video is very interesting. For example the band chose to film the music video along the shorelines off Rügen, the largest island in Germany where the weather was suitable enough and there was an access to the sea as the director wanted to see it in the music video. The lightning is quite impressive as well. It changes a lot from a day
time with loads of light in a shot to deep night where the band members hold lighters to see the way. Also the acting is really emotional and it makes the video even more suitable for the song and even more interesting to watch.
l
There also was a video that I didn't like. David Hasselhoff - Hooked on a Feeling is one of the most strange videos that I have seen. It is purely senseless, despite the fact that the song is really great.
In this video there are a lot of computer animation used which is generally not necessary at all. This makes the video to look funny and a little bit uncomfortable to watch. These animations are done not really well, so this makes the person who watches it to feel deceived because he or she probably wouldn't expect this quality from such a famous at some time singer as David Hasselhoff. Also a lot of unnecessary effects is used. For example flying fairies and dogs in running suits. All in all the video make no sense and this makes me dislike so much.
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